Does this sound like you?
You opened your practice bright-eyed and bushy-tailed thinking that as long as you did great work you'd have a steady stream of clients coming in the door.
You took a few colleagues to coffee to pick their brains about how they built their practices only find out that most of them take insurance or offer a sliding scale.
You've been trying the "throw spaghetti at the wall" method of marketing and so far the clients aren't lining up and you have no idea what's worth spending your time on.
You're looking at therapists on Instagram and TikTok who seem super successful but you're not so keen on dancing for your dinner or posting daily to build an audience.
How do I know what you're going through?
I've been there, done that.
And got the t-shirt. The tipping point happened for me when I paid close attention to where the majority of my referrals were coming from -- my website! I decided that the spaghetti method had to go.
So I went to town on my website...
And I took a crack at SEO.
I buried myself in everything I could find on websites from design, to web copy, to blogging to yes, SEO. You name it. If there was a webinar, I was there taking notes. And I started to realize that SEO wasn't that complicated after all.
And then something crazy happened.
My ideal clients were finding me!
The phone consultation requests started rolling in regularly. I was finally seeing my ideal clients and making about $10k in client revenue per month. And at one point I even had a waiting list of 9 potential clients while I was traveling Europe and 55 clients on a waitlist while on maternity leave.
Imagine yourself with the dream practice you've invested in building...
You have the schedule and flexibility you crave in your practice.
You're only seeing your ideal clients.
When a client terminates, you're able to be fully proud of them, because you know you have a new client next week.
And at the end of the day you have the time and energy to hang out with your family.
I can show you the path forward with...
A live, practical SEO training for therapists who want to attract more private-pay clients through their website — with clarity around what actually matters and what to prioritize now.
Take a peak inside The SEO Roadmap for Therapists
How search actually works (and how it’s changing)
We start with how Google and ChatGPT evaluate therapy websites so your strategy is grounded in reality, not outdated rules.
Local findability through Google Business Profile optimization
We walk through how to use one of the most underutilized, free SEO tools available to therapists to support local discovery.
Keyword strategy rooted in client intent and readiness
You’ll learn how ideal-fit clients search when they’re ready for therapy — and how to align your site with searches that reflect readiness, fit, and specialization.
Authority-building through backlinks and earned media
Learn how therapists earn meaningful links and media mentions — without hiring a PR agency or cold-pitching endlessly.
Website optimization that supports trust and clarity
We cover how to optimize both the front and back end of your site so it works for search engines and feels clear and human to the people reading it.
Strategic blogging that actually supports visibility and growth
We focus on blogging as a confidence and trust-building tool, not content for content’s sake — so your writing supports your specialties and long-term SEO.
Love for The SEO Roadmap for Therapists
...for implementation delivered in a really accessible, engaging program! I learned SO. MUCH. MORE. than just You-tubing my way through the internet ever provided. I finally have a realistic plan and strategy for tackling SEO and building organic client attraction. I highly recommend this course if you're looking to level up your SEO game!
Natalie's course is chock-full of helpful tips and a clear plan...
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I have just completed Natalie's SEO Roadmap for Therapists and can say wholeheartedly that Natalie is a masterful guide through this oftentimes complex terrain. I am low on the tech-savvy scale, but Natalie broke things down so succinctly and with so much common sense that I now feel confident I can easily add SEO value to my web-presence.
A masterful guide through this oftentimes complex terrain
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I especially appreciated how she took the time to answer our questions in writing — it made it so easy to refer back and keep learning. Her enthusiasm is contagious. What stood out most to me was how inspiring she is — knowing that her work is driven by a deep commitment to support her family made me respect her even more. I also loved the in-the-moment learning and how she walked us through using ChatGPT in real time.
Her attention to detail showed up in every aspect of this course
...and if I could give her more stars, I would. Natalie has a supportive tone, teaches the details of how to use SEO tools, and is very informative about how to improve your rankings and credibility online as a therapist. I appreciate her knowledge and positive attitude. I would gladly recommend her as an SEO coach and recommend her as a wholistic therapist.
Natalie has earned her 5 stars for her SEO course for therapists...
This SEO group has been SO helpful! I now have all the tools to market my business. I learned everything from keyword research to Google Business to backlinks. She’s thoughtful, organized and gives incredibly detailed answers—plus lots of 1:1 support. Because of this group, I’m proud of my website, I understand how to rank on Google, I've been featured in the media several times and I’ve even had new clients find me through my online presence.
Natalie made it accessible and actually fun
From the beginner to the experienced, anyone would benefit from receiving Natalie's SEO training. Natalie is well prepared and experienced in SEO and her program shows it. She covers everything from the big picture, to little details and strategy. I would highly recommend her training to anyone looking to be found on Google.
Natalie is well prepared and experienced in SEO
Attend a live, focused SEO intensive with real-time support
What's included:
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One full-day, live online SEO intensive
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Step-by-step guidance on keyword research, site structure and on-page SEO
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Live demonstrations and screen-sharing throughout the day
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Dedicated time to apply what you’re learning to your website
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Space for questions, troubleshooting and real-time feedback
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30 days of access to the replay
The investment:
$798
Open now for registration
Next SEO Intensive:
📅 May 2, 2026
⏰ 9:00 AM – 4:00 PM PT (12:00 PM - 7:00 PM ET)
📍 Live online
Registration closes Wednesday, April 22, 2026
Just like we ask our clients to invest in themselves...
It's time for you to invest.
In creating the practice and the life that you've envisioned for yourself. As therapists, it's so easy for us to cheerlead everyone else on. To fist pump and say "You've got this! Take the leap!" But it's harder to take our own advice.
This is about making a decision.
What kind of life do you want?
Do you want to burn out seeing 30 clients a week? Do you want to spend your "free time" calling insurance companies to get reimbursed? Or do you want to work with your ideal clients on your schedule knowing you'll always get paid for your work?
This intensive can help you get where you want to go.
I'll provide the parachute, just jump!
